MEGA SHOW HK: Painting a New Chapter of Toy Industry Development

From October 20 to 23, 2024, Mega Show was held at the Hong Kong Convention and Exhibition Center. As the second largest international toy show in the world, Mega Show once again attracted the attention of the global toy industry with its unique charm and abundant exhibits.

Global buyers come to the show in great numbers

This year's Mega Show brought together toy products from all over the world, with a significant increase in the number of exhibitors compared to last year, showcasing the traditional advantageous categories such as educational toys, plush toys, wooden toys, outdoor toys, electronic remote-control toys, toys for infants and toddlers, children's ride-ons, children's safety seats, children's furniture, and a number of high-quality heavyweight products of trendy toy companies. During the show, more than 83,000 buyers from 135 countries and regions came to the site for purchasing, of which the toy show attracted 42,000 buyers to visit, fully demonstrating the important position of Mega Show in the global toy industry.

High-quality Enterprises Appear, Helping Brands Go Overseas

A group of mainland industry enterprises to actively promote China's trendy toy brands and help them find suitable target markets and sourcing buyers. A group of high-quality tchotchkes made their first appearance at the Hong Kong Toys and Games Fair with their heavyweight products, further expanding their brand awareness overseas through the association's platform and empowering tchotchke brands to go overseas. Meanwhile, the first Asia Toy Forum was also held during the fair to discuss the latest trends and future development direction of the Asian toy industry, providing a valuable communication platform for the industry.

Looking to the future, drawing a blueprint for the industry's development

With the continuous development of the global economy and the increasing diversification of consumer demand, the toy industry is facing unprecedented opportunities and challenges, Mega Show, as one of the most influential toy exhibitions in Asia and even in the world, will continue to play its platform to promote the communication and cooperation of the global toy industry, and to promote the sustainable and healthy development of the industry. We have reason to believe that it will bring us more surprises and possibilities in the days to come, and jointly create a brilliant future for the toy industry.

Mega Show is not only a visual and creative feast, but also a bridge for communication and cooperation in the global toy industry. Here, we see the latest development trend and innovation direction of the industry, and feel the unlimited potential and opportunities of the market. Let's work hand in hand to write a new chapter of the toy industry!